Watch Merely’s new video ‘The Sunset Beach’ from her latest album “Hatching The Egg”

unnamed (12).pngCredit: Phillip Svensson


Earlier today, Kristina Florell – aka Merely – released another single and video from the current album “Hatching the Egg”.   Titled ‘Sunset Beach” and directed by Hanna Nilsson and Rasmus Svensson, co-founders of PWR Studio, its described as a bright and obscurely tilting video, with the viewer’s morning taking a darkly surreal twist, contrasting the track’s euphoric pinnacle.

Merely says of the video: “A woman lives in a tiny house, and this home is her entire world. But she dreams of something more.”  Its the follow up single to ‘Crazy Heart’ which was featured on this site earlier this year.

In between, the classically trained instrumentalist and vocalist from Sweden also played a couple of shows, including a performance in the states at SXSW 2019 in Austin,TX.

With ‘Sunset Beach’, expect more experimentation with electronic production environments and digital techniques that created Merely.  From her first two full albums -“Nirvana” and “Uncanny Valley” – to the third and current release “Hatching the Egg” , Merely continues as she has begun, mixing layers and blurring borders between the organic and digital, building vast, airy soundscapes and ethereal harmonies, always with her roots deeply buried within the rich soil of contemporary pop and dance music.

Watch it below.   Her current album “Hatching the Egg” is out now from YEAR0001.


source shared by and courtesy of press release
featured image of Merely credit – Emilio Fagone

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